Built-in templates

Grivo comes with ready-to-use email templates so you never start from a blank page. Every template is mobile-responsive and tested across major email clients (Gmail, Outlook, Apple Mail).

Using a template

Go to Campaigns → Create Campaign
In the email builder, click Templates
Browse the gallery and click Use Template
Customize the content, colors, and images
Continue with recipient selection and send

Template gallery

Available template categories:

Welcome Email

Greet new subscribers or chatbot leads with a warm introduction and next steps

Share updates, blog posts, and tips with your audience

Product Update

Announce new features, improvements, or changes

Promotion

One-time offers, coupon codes, seasonal sales

Re-engagement

Win back inactive subscribers or lapsed customers

Event / Webinar

Invite subscribers to a live event or session

Customizing templates

After selecting a template, everything is editable:

Text - Click any text block to edit copy
Colors - Change background, button, and text colors to match your brand
Images - Upload your own or use the stock image library
Buttons - Customize label, URL, color, and border radius
Layout - Drag blocks to reorder, add/remove sections
Footer - Auto-includes unsubscribe link (required by law)

Save as template

Create reusable templates from any campaign:

Design your email in the campaign builder
Click Save as Template
Give it a name and optional description
Find it in your My Templates tab next time

💡 Tip: Create a branded master template with your logo, colors, and footer. Use it as the base for every campaign to maintain consistency.

AI content generation

Grivo's AI writer can generate email content inside any template:

Subject lines - Generate 3–5 options and pick the best one
Body copy - Describe what you want to say and the AI writes the draft
CTAs - Get button text suggestions that drive clicks

The AI uses your website content (trained via your chatbot) to write on-brand copy automatically.

Best practices

Keep emails focused - one primary CTA per email
Use a clear, recognizable sender name (e.g., "Anna from Grivo")
Test on mobile before sending - over 60% of emails are opened on phones
Keep subject lines under 50 characters for best open rates
Always include an unsubscribe link (Grivo adds this automatically)

Ready to send? Head to Send first campaign →

Email templates