Last updated: April 2026
Drift (now Salesloft Drift after the 2024 Salesloft acquisition) is purpose-built for B2B revenue teams - deanonymizing site visitors with Drift Engage, routing meetings via Fastlane, and feeding signals into Salesloft Rhythm plays. The catch: no public pricing, custom enterprise contracts, typically $2,500+/month and weeks of onboarding. For SaaS startups and SMBs that just need AI chatbot + live chat + email campaigns, Grivo is a flat $0 free or $19/month Pro.
Drift is excellent at what it does. The reasons teams shop around:
salesloft.com/platform/drift does not publish pricing. Every deal is a custom enterprise contract starting in the low thousands per month. SaaS startups, indie hackers and SMBs cannot get a self-serve quote.
Since the 2024 Salesloft acquisition, Drift's value flows through Rhythm plays, Cadence integration and the Salesloft revenue motion. If you do not run Salesloft, you pay for integrations you cannot use.
Drift is a B2B revenue tool, not a support helpdesk or email marketing platform. Teams who tried "chat for everything" on Drift end up bolting on Zendesk for tickets and Marketo for email - and paying for all three. Grivo bundles AI chatbot + live chat + email campaigns into one.
| Feature | Grivo | Drift |
|---|---|---|
| Pricing model | Flat workspace, public prices | Custom enterprise, no public pricing |
| Starting price | $0 free forever | Custom (typically $2,500+/mo) |
| Free plan / trial | Free forever | Demo only |
| Pro plan price | $19/mo flat | Enterprise contract |
| AI chatbot | ✓ trained on docs | ✓ Drift Chat agent |
| Visitor deanonymization | Roadmap | ✓ Drift Engage (company, location) |
| B2B account history | Roadmap | ✓ deep account intelligence |
| Live chat shared inbox | ✓ | ✓ |
| Email campaigns built in | ✓ | ✗ separate Salesloft tooling |
| Salesloft Cadence integration | Roadmap | ✓ Rhythm play integration |
| ROI Reporting / pipeline | Basic analytics | ✓ ROI Reporting suite |
| Fastlane meeting routing | Calendar handoff | ✓ Drift Fastlane |
| Designed for support | ✓ primary use case | Pipeline / sales focus |
| Email marketing campaigns | ✓ | Sold separately |
| G2 rating | 4.8 (early) | 4.5 |
| Setup time | ~2 minutes | Weeks (enterprise onboarding) |
| Per-seat fees | None | Yes (custom) |
| Ideal for | SaaS, indie hackers, SMBs | B2B revenue teams, enterprise sales |
Drift makes you book a demo to learn the price. For an SMB with a budget, that is the first friction point. Grivo's pricing is on the website: $0 free forever, $19/month Pro, no per-seat fees. You can be live with the chatbot before Drift schedules your discovery call.
Drift onboarding is a multi-week implementation: Engage configuration, Rhythm play mapping, Fastlane calendar routing, ROI Reporting wiring. Grivo's AI chatbot trains on your URL in 2 minutes. The widget script goes live the moment you paste it.
Drift does conversations. For email marketing, you bolt on Marketo, HubSpot, ActiveCampaign or Salesloft Cadence. Grivo bundles drag-and-drop email campaigns with templates, scheduled sends, and segmentation.
A lead captured by the chatbot becomes a campaign subscriber automatically. One workspace, one bill, no Zapier.
Drift treats every conversation as a pipeline opportunity. That works for B2B sales. It is overkill - and the wrong shape - for "my login button does not work." Grivo is designed for support + lead capture as the primary use case, with a clean chatbot-to-human handoff in a shared inbox.
Honest answer: Drift Engage (visitor deanonymization), Fastlane (meeting routing), Rhythm play integration and ROI Reporting are best-in-class for B2B revenue teams. Heather Alter's "#1 channel for high-intent leads" quote on the Drift site is real.
If your job is "turn anonymous traffic into qualified pipeline meetings," Drift earns the enterprise price. If your job is "help users on our app and capture leads," Grivo is dramatically better value.
Honest answer:
For SaaS startups, indie hackers, SMBs and any team where chat is for support and lead capture (not B2B revenue routing), Grivo is the right call.
Most teams move in 2-4 hours.
Be honest: are you using Drift for support + lead capture, or for B2B revenue ops? If the latter, Grivo is the wrong tool.
Pull leads and conversation history as CSV via Drift admin.
grivo.io. No credit card. Invite teammates - no per-seat fee.
Point Grivo at your website + docs. Index runs in 1-5 minutes.
Remove the Drift script tag. Paste the Grivo one-liner. Customise welcome and lead-capture fields.
Build a welcome sequence in Grivo. Add a Calendly link to the chatbot for booking - the SMB equivalent of Fastlane.
$29-$132/seat. Closer to Drift in feature breadth, similar enterprise dynamics.
Read full Intercom vs Grivo comparison →Direct Drift competitor for B2B SaaS pipeline, also enterprise-priced.
Read full Qualified vs Grivo comparison →$45-$295/mo flat. SMB omnichannel inbox without B2B pipeline focus.
Read full Crisp vs Grivo comparison →$24.17-$49.17/mo. SMB-focused with Lyro AI.
Read full Tidio vs Grivo comparison →$55-$169/agent/mo. Helpdesk-led with chat included.
Read full Zendesk vs Grivo comparison →